Closed Caption Transcript:
Hello, my name is Jasmin Brand and I am an entrepreneur. This is my coworker, Cash, and we're actually based in Dallas. And today I want to talk to you about Texas women. And yes, I am biased because I am a Texas woman. But before I do that, I want to share a little bit about my journey. I did not intentionally mean to become an entrepreneur. Like a lot of entrepreneurs, it happens to you because you seize an opportunity. And so that was kind of my journey about 11 or 12 years ago was seizing opportunities. And then I got bitten by this whole idea of creating my own destiny and controlling kind of my the trajectory of my business to the amount of money I wanted to make. It's been an amazing ride for 11 to 12 years. It's been exciting. There's been a lot of wins as well as successes, but there have been colossal failures. There was a period I like to refer to as the Ramen period where nothing was working. I didn't make any money. I actually lost quite a bit of money. I've also had huge failures, huge mistakes. But 11 years later, I know that those mistakes and those failures were so key and crucial in setting the path of what I'm doing now and where I'm where I'm wanting to go in my... I believe what's my life's work. Through all those good, bad and ugly experiences, I start to reflect and think about what was the thing that was there through them all, like what was the constant? And after reflecting about it and having several glasses of wine, I came to discover that it was this idea of community. Community is what saved my butt every time. Both the good things and the bad things. Community is what helped me to find my first client. Community is what celebrating me when things went well. And community is where I went to when things were really bad. And I wasn't sure if I wanted to continue on this journey. And as I reflect on this year, that is 2020, I start thinking about the good, the bad and ugly this year as well. It's been unprecedented. So many challenges and most of us have already skipped forward to 21. But I would be remiss if I didn't take this time to really think about, what are the lessons from this year? And once again, I've come back to this idea of community. Community is what will save us. It is what will get us out of this hot mess we've been in. Community is what brings us together, and it is what will provide the necessary platform in order to advance our ideas forward and to ensure that all of us are in it together. And I start thinking about, OK, community is the way out. As we think about 21 and we think about the future of startups and the future of entrepreneurship and diversity and inclusion. Community is the way out. But who or what can actually ensure that we're building the right communities? And it didn't take me long to think about this, but it's Texas women. I am biased, but I can back it up. But I believe the real solution is Texas women. Texas women have the ability, the capacity and the fortitude and just the plain fabulousness to build the kind of communities that we need in order to move the state and this country forward. There's a couple of elements, though, that these Texas badass Texas women are going to need in order to build this this amazing community. And I have been thinking about this in general as I love to build communities outside of the work I do. And what builds amazing tribe? What helps keep engaged women moving forward? And there's a couple of different things. Actually, there's four things that I think are important for us to ensure that Texas women have what they need to build these these communities. The first one is connectivity. You know, Texas just geographically, geographically by itself is hard to get connected with, right? Now, with the pandemic, we were able to increase a lot of our connectivity, but it's still challenging, right? It's not like it takes several hours to get to certain parts of the state. So we are in immediate need of a greater way to connect with what's happening around the state. And most importantly, we are in a... We have a major need right now to connect the women around the state in a much better way. So connectivity is huge. Two, representation matters. We need more women of color at the front of the stage. Period. We just have to have that. And right now, I don't know if we have a mechanism in place to do that. Once again, I come back to how can we solve that? And it goes back to community and we need Texas women to help us build that community. So representation matters. When we start building greater connectivity around the state that will then give us the opportunity and the ability to now tackle diversity and inclusion in a much more granular way. Right now, it's kind of like throwing darts at a board and cross your fingers and hoping that it lands. Without the connectivity. We can't get to the root of our challenges with diversity, inclusion and representation. We need greater connectivity in order to get better representation. So connectivity, number one. Two, is representation. Three. Texas women need to be paid more. Period. We still have a huge deficit between how much men make in relation to how much a woman makes. Whether this is professionally corporate wise or the amount of money that startups get, female founded startups receive. Pay us what you owe us. Period. And in order to get these badass Texas women to build this badass community, we need them to be paid. We need to be viewed equitably. In order for us to do that, we need representation and we need community. So pay us what you owe us and make sure that the women, Texas women are being paid for what they're doing and the hard work that they contribute to the state. Always. Finally, navigational tools. Now, you may be thinking GPS, a computer. No, really basic. We need a way for Texas women, all Texans in general, the Texas women. If we're going to build this community, we need greater, clearer navigation. How do I move through this state in an effective strategic way? We have a challenge right now just working from city to city. And so we need in place greater navigation. A map. A guide. A roadmap. So that, whether I've been here for one day or I've been here for 40 years, that I can navigate smoothly and effectively through the state. So that I can build connectivity, increase representation and make sure that Texas women are being paid equitably. So communities are way out. Communities are the solution. They were for me as a business owner. And they will be for this state and for this country. Community is our solution, community is our way out of any challenges we're having. I believe that the solution to building these strong communities is Texas women. We have a huge force here in the state, but we're not taking advantage of these amazing women that are here. And the best way to do this, to build this robust community, which will move the state forward as a whole, is to increase our connectivity, improve our representation, ensure Texas women are being paid fairly and equitably and establish navigational tools. So that, whether you're a transplant or you're born and raised here like I was, you can navigate effectively with purpose in the state. Now, how can we do all this, Jasmin? I have a solution for you. I have been thinking about this with all this extra time, and I've been working on a project called Her Texas. A project is probably an understatement of it. It is what I believe to be my life's work. It is a connectivity point for Texas women. It is going to be that necessary navigation that will ensure that we're able to pay Texas women what they should... We can get... We can start to get female founders invested in a much more expansive way. We can get black women and women of color to move forward and take front stage. And just base level, we can increase the connectivity. Her Texas, I believe, like I said, is my life's work. It is a passion project, but I believe it is something that will live past myself. Texas women are the solution. I'm excited about supporting, moving forward, engaging this base of women that have often been overlooked because they're not connected. And I'm excited about what 2021 and the future holds for for Texas women, but Texas as a whole. It's time to shake things up. The state is in the need of a little bit of a rebrand, and I think community is what will move the state forward. The solution is Texas women. And I'm excited to show you what we can do. So far along the journey, Support us. Celebrate us and champion us. Let's build a really amazing community. Thanks.